Atelier 52

Branding

Minimalist visual identity design for jeweler workshop, celebrating handmade jewels and imperfection as real preciousness

services

art direction, positioning, branding, logo design, editorial design

Lyon, France

2016

Concept project

Featured in : Behance Best of Branding

The CLIENT

The challenge

The solution

Atelier 52 is the collaboration of two craftsmen jewelers working in Lyon. Sharing the same workshop but working individually, they needed a common visual identity to share their work. The identity created highlights the diversity of their creations and the imperfection of handmade work that makes it unique and personal.