Baston Beer Brewery

Branding

Bold and fierce brand identity design for a beer brewery, embodying its authenticity, playfulness and humor

services

art direction, positioning, branding, logo design, illustration, typeface design, packaging, beer labels

Brussels, Belgium

2016
Concept project

The CLIENT

The challenge

The solution

Baston is a modern gothic typeface that evokes tradition and boldness with a touch of humor, inspired by Belgian beers and expressions. With its bold curves and sharp serifs, Baston creates a strong impact when used on titles and logos.