Conciencia Verde

Branding

Empowering visual identity design for an environmental and educative reforestation project, embodying their values to spread green transformation, unity and hope

services

art direction, positioning, branding, logo design, illustration, editorial design

Santa Marta, Colombia

2021
Commissioned project

The CLIENT

The challenge

The solution

Conciencia Verde is an environmental and educative collective based in Santa Marta, on Colombia's north Atlantic coast, aiming to reforest urban common spaces and city surrounding through neighbor's participation. Confronted to water access difficulties, intense heat, plastic thrown in nature and a lack of green common areas in a growing city, the collective shares its green-conscious and sustainable lifestyle to locals by planting native trees and organizing educative workshops.