Empowering visual identity design for an environmental and educative reforestation project, embodying their values to spread green transformation, unity and hope.
Conciencia Verde is an environmental and educative collective based in Santa Marta, located on Colombia's north Atlantic coast. The collective's mission is to reforest urban spaces and city surroundings through neighbors' participation, inviting back nature and birds into the municipality. Confronted with water access difficulties, intense heat and droughts, plastic and trash thrown, and lack of green areas in an expanding city, the collective shares its green-conscious and sustainable lifestyle with locals by planting native trees and organizing educative workshops. The challenge of this brand design was to create a natural and modern identity with an emotive and human feeling. The Colibri symbol transmits values of hope and agility to remind us that every little action has an influence, even those of the tiniest bird.
Credits: Photography by Conciencia Verde
Brand identity & logo design
Illustrations & patterns
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"We enjoyed Celia's expert insight, especially about our positioning. She met all our expectations and helped us increase our audience's support with this new identity. Thank you for this exceptional collaboration and your enthusiasm!"
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