Conciencia Verde


Empowering visual identity design for an environmental and educative reforestation project, embodying their values to spread green transformation, unity and hope


art direction, positioning, branding, logo design, illustration, editorial design

Santa Marta, Colombia

Commissioned project


The challenge

The solution

Conciencia Verde is an environmental and educative collective based in Santa Marta, on Colombia's north Atlantic coast, aiming to reforest urban common spaces and city surrounding through neighbor's participation. Confronted to water access difficulties, intense heat, plastic thrown in nature and a lack of green common areas in a growing city, the collective shares its green-conscious and sustainable lifestyle to locals by planting native trees and organizing educative workshops.

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and inspiring brand!

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