Ici Yoga

Branding

Harmonious visual identity designed for therapeutic yoga, embodying their purpose to cultivate inner peace, personal transformation and deep growth

services

art direction, positioning, branding, logo design, illustration

Lyon, France

2017
Commissioned project

The CLIENT

The challenge

The solution

Ici Yoga is an association that offers personalized therapeutic yoga classes and meditation sessions for small groups with specific needs in Lyon. The visual identity evokes this state of harmony, calmness and peace of mind that yoga can offer to each individual.