Iwalewa

Branding

Empowering brand identity designed for curly haircare cosmetics, honoring African heritage with modernity and valorizing expert knowledge

services

art direction, positioning, branding, logo design, illustration, packaging design

France / Sénégal

2018
Commissioned project
Packaging photography: Anaïs Ahnee

The CLIENT

Iwalewa is an expert cosmetic brand specialized in curly and coily haircare. Present in France and Senegal, this authentic brand provides minimalistic shampoo and haircare for African women.

The challenge

With this new brand identity, we intend to represent and empower African women, reveal their beauty and make their daily routine easier.

The solution

The visual identity is minimalist like the brand's rituals, represent African beauty and elegance, and embody the expert and innovative side of the brand. Become an expert in minimalistic curly haircare routines.