M Burgers The Fast Good

Branding

Inclusive and friendly visual identity design for a vegan burger restaurant offering soulful cuisine, highlighting their ethical philosophy

services

art direction, positioning, branding, logo design, illustration

Dijon, France

2019

Commissioned project

The CLIENT

The challenge

The solution

M Burgers is a plant-based "fast good" based in Dijon. Strongly committed to ethical philosophy and sustainable values, the restaurant offers tasty burgers and homemade pastries. Through these funny burger icons and this playful typeface, we can picture the generosity and the friendly spirit of the place.