Rude Dude
Branding
Empowering brand identity for drag queen shops, embodying pride, audacity and fierce nightlife
services
art direction, positioning, branding, logo design, illustration, packaging
Bogota, Colombia
2018
Commissioned project
The CLIENT
The challenge
The solution
Rude Dude is an online store specialized in drag queen items based in Colombia. Inspired by wild nightlife and club's neon lights, Rude Dude's identity design evokes empowerment, playfulness and pride.
Let's define your brand
identity and positioning
