Rude Dude

Branding

Empowering brand identity for drag queen shops, embodying pride, audacity and fierce nightlife

services

art direction, positioning, branding, logo design, illustration, packaging

Bogota, Colombia

2018
Commissioned project

The CLIENT

The challenge

The solution

Rude Dude is an online store specialized in drag queen items based in Colombia. Inspired by wild nightlife and club's neon lights, Rude Dude's identity design evokes empowerment, playfulness and pride.