Workbook 2
Define my competitive advantage

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Define your competitive advantage, stand out from your competitors & become your client's favorite option.

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Available in English & French editions.

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I am excited to share with you this second volume of my brand strategy workbooks! This workbook collection will help you explore your business's foundations and support you in building a firm long-term business strategy.

Launching your dream business is a big challenge that can be quite overwhelming, and most entrepreneurs feel confused when defining their brand's positioning and visual identity. But don't worry, here I am to guide you on this journey!  🚀 Enjoy this workbook as a personal journal to develop your ideas, be kind to yourself, and be creative and ambitious! ✨

In this unit, your mission is to find what can make an indecisive client choose YOU! There is always room for everyone, as long as you work on your differentiation. Through these exercises, you'll identify the specificities that will make your business stand out from similar ones.

Enjoy the freedom that entrepreneurship offers you to shape your business as it feels the most aligned, comfortable, and genuine for YOU. Keep in mind that the end goal is to live your dream! ✨

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In this workbook, you will work on:

• Defining the competitive advantages that make your offer stand out.
• Find your niche to enjoy less or no competition.
• Study your business competitors and your audience's needs.
• Create your business promise and define your brand values.
• Specify your pricing strategy and your brand perception.
• Position your brand as an expert and show your uniqueness.

This download includes:

• 1 personal workbook delivered as an interactive .PDF file.
• Contains 20 pages, including questions and exercises to help you work on your business positioning.
• Available in English & French editions.

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Discover excerpts from this volume: