My Karrot Jar

Branding

Playful brand identity and illustrations for salad jars, embodying garden freshness, authenticity and funny spirit

services

art direction, positioning, branding, logo design, illustration, packaging

Riyadh, Saudi Arabia

2021
Commissioned project

The CLIENT

The challenge

The solution

My Karrot Jar offers fresh and funny salad jar delivery in Saudi Arabia. The design of this logo recalls fruit stickers and the freshness of the market. It is playful and evolutive thanks to the animal illustrations that invite kids to enjoy their meal. The typeface combination lends a garden-and-country spirit to the brand, with a friendly touch.