My Karrot Jar offers fresh and funny salad membership deliveries in Saudi Arabia. The brand wants to be perceived as generous and playful to its young audience and bring a smile to offices and hospitals. The visual identity takes inspiration from the local food market's freshness, colors, and genuineness. The animal illustrations bring a friendly and collectible side to the brand for kids to relish their salad meal. The selected typefaces evoke a garden-and-country spirit to the brand with a cheerful touch.
